BMW Saudi Arabia drive creative collaboration as the Premier Sponsor of the inaugural Downtown Design Riyadh

Mohamed Yousef Naghi Motors partner with Saudi designer for progressive BMW Lounge

• The BMW Lounge to serve as the main hospitality hub for Downtown Design Riyadh.
• BMW Saudi Arabia’s presence at the inaugural Downtown Design Riyadh showcases the MYNM’s commitment to empowering and supporting local talent.           

Mohamed Yousuf Naghi Motors, the official importer of BMW in the Kingdom of Saudi Arabia, drive creative collaboration as Premier Sponsor of the first-ever Downtown Design Riyadh – Saudi Arabia’s first fair dedicated to contemporary and high-quality design.

BMW Saudi Arabia has alsounveiled a compelling spatial experience at the first-ever Downtown Design Riyadh. The BMW Lounge, designed by award-winning Saudi designer Amani Al-Ibrahim, Partner and Executive Director at Kristina Zanic Consultants, articulates BMW’s progressive design language and ongoing dialogue with the world of art, architecture, and innovation. The lounge will host Downtown Design Riyadh’s VIP visitors, including leading architects, designers and tastemakers.  

David McGoldrick, Managing Director of Mohamed Yousuf Naghi Motors, commented: “Our presence at the inaugural edition of Downtown Design Riyadh is a celebration of cultural expression through design. The BMW Lounge is where excellence meets Saudi storytelling, brought to life by some incredible national talent and shaped by exceptional global perspectives. We are proud to nurture and champion Saudi creatives as we pursue the ambitions of Vision 2030 that places art, culture and design at the beating heart of the Kingdom’s development.”

The first high-quality design fair in the Kingdom, Downtown Design Riyadh will take place from 20-23 May at JAX District, a cultural hub set against the historic backdrop of Diriyah. Together with its strategic partner, the Architecture and Design Commission of the Ministry of Culture, Downtown Design Riyadh will connect global design brands with Saudi Arabia’s creative community, offering access to original, high-quality design and limited-edition works from both international and regional studios.

The lounge is a physical manifestation of BMW i7’s progressive identity and refined design philosophy, of elegance without excess. The lounge’s sculptural ceiling inspired by the winding ridges of Mount Tuwaiq, Najdi motifs, and bronze-green gradients echo the BMW i7’s thoughtful, intelligent luxury.   

Quiet, sculpted, and intelligent, The BMW Lounge is a regional expression of Forwardism: rooted in context but driven by what’s next. Even the lounge’s materials journey — from traditional weaving motifs to sustainable elements like Econyl — reflects BMW’s design DNA: conscious, contextual, and future-facing. With its curved surfaces, ambient light, and luxurious restraint, the lounge is inspired by the elegance and serenity of the BMW i7’s interior design language.

From its earthy grounding to its brass canopy, The BMW Lounge honors the past while embodying and emphasizing the focus on a future shaped by sustainability, craft, and design thinking. Every curve and gradient reflects a harmony of precision and poetry, considering local context and a global vision, where the quiet luxury of today meets the motion of tomorrow.

“I’m excited to be part of the first Riyadh edition of Downtown Design — a valuable addition to the growing design scene here. For The BMW Lounge, we drew inspiration from our regional landscape, particularly the contours and elevations of the Tuwaiq Mountains, which hold deep cultural significance. The concept, Woven Landscape, shapes a calm, welcoming space that reflects the surrounding environment and encourages connection and conversation,” said Amani Al-Ibrahim, Designer and Partner at Kristina Zanic Consultants.

BMW’s long-standing global patronage of the arts has spanned over 50 years, involving partnerships with revered cultural institutions and creating synergies between the worlds of modern art, classical music, jazz, architecture and design. BMW continues to push boundaries: not just on the road, but in the spaces where ideas are born.