In a dynamic collaboration with emerging Egyptian Rappers Khaled Mokhtar, Lella Fada, and Ahmed Santa, inDrive — the most downloaded ride-hailing app in Egypt — has launched its first original song, “Rehala Rahaltak,” across Egypt and the MENA region.
The song, now available on major music platforms such as YouTube, quickly gained significant traction, amassing a large number of views, more than 100 k views in less than 48 hours . The song garnered numerous comments from listeners who praised the trio — Mokhtar, Santa, and Lella — for their first-time collaboration on a rap track.
This strong reception highlights the public’s resonance with inDrive’s core message: empowering users to set trip prices in a fast, transparent, and flexible manner — a model that continues to challenge conventional practices and promote fairness in the ride-hailing industry.
Maksim Osipov The Regional Manager for MENA Region stated : “Following the release of our Inner Drive film last year, inDrive has embraced a new direction in its commercial strategy. We recognize that art and music are among the most powerful tools for connecting with audiences in Egypt.
In particular, we have chosen to focus on rap music, which resonates deeply with Gen Z and millennials. As the leading musical trend in Egypt, rap presents an ideal platform for driving engagement and strengthening our brand presence.”
