Nissan Saudi Arabia Closes Fiscal Year 2024 with Exceptional Market Performance: Double-Digit Growth and Strong Momentum in Sales and Market Share
Nissan Saudi Arabia concluded the fourth quarter of fiscal year 2024 with outstanding results, achieving significant growth in both sales and market share. This performance reinforces the company’s position as a leading automotive brand in the Kingdom and across the region.
In Q4, Nissan’s market share in Saudi Arabia rose to 12%, driven by the success of its refreshed vehicle lineup launched in the second half of 2024, including the all-new Patrol, Nissan Kicks, and Nissan X-Trail. Nissan Saudi Arabia also reported a 22% year-on-year sales growth and a 33.2% quarter-on-quarter increase compared to Q3, leading the regional landscape by accounting for over 40% of Nissan’s total sales in the GCC during 2024.
Top-performing models such as the Nissan Kicks and all-new Patrol were key contributors to this growth in Q4. The Kicks saw an extraordinary 240% increase in sales compared to Q3 and a 28% rise year-on-year, thanks to its bold, modern design, superior efficiency, and advanced technology that set it apart in its segment.
The Nissan Patrol continued its legacy as one of the most sought-after SUV’s in the Kingdom, achieving 35% year-on-year growth. Meanwhile, the Nissan X-Trail delivered impressive results with a 134% increase over Q3 and a 74% rise compared to the same period in the previous year. Additionally, the Pathfinder recorded a 102% year-on-year surge, reinforcing its growing status in the SUV segment.
Commenting on the results, Adib Takieddine, Managing Director of Nissan Saudi Arabia, stated:
“These figures not only reflect the strength of our brand in the Saudi market but also highlight our team’s commitment to delivering an exceptional customer experience, supported by cutting-edge products and a sustainable growth strategy. Our strong local positioning enhances our regional leadership, and we look forward to maintaining this momentum in 2025, aligned with our corporate goals and Saudi Vision 2030.”
This impressive performance underscores the effectiveness of Nissan’s ambitious strategy in Saudi Arabia, which focuses on innovation, a diverse product offering that meets evolving customer expectations, enhanced aftersales services, and the expansion of its partner network across the Kingdom.
This success is a testament to the successful implementation of Nissan’s strategy for the region. Under which, Nissan launched three new SUV models in the Middle East as part of a broader plan to introduce five models. The most recent addition was the Nissan Magnite, a compact SUV that brings intelligent design, fuel efficiency, and advanced features to the segment. Two more model launches are expected soon.
Nissan aims to solidify its position as a pioneer in the automotive industry across the Middle East through sustainable growth, driven by innovative vehicles tailored to diverse market needs, while continuously enhancing the customer experience through an expanded dealer network and improved aftersales services.
These efforts align with Nissan Ambition 2030, the company’s vision to lead in sustainable mobility, address environmental and social challenges, and deliver safer, more confident, and more inclusive driving experiences.
