FOCUS ON FRAGRANCE: BEAUTYWORLD SAUDI ARABIA GEARS UP FOR ITS BIGGEST EVER SHOW THIS APRIL

• Saudi Arabia is a key driver of the US$7.21 billion global fragrance market, making it a must-visit destination for fragrance professionals.
• With 100+ exhibitors, Beautyworld Saudi Arabia’s Finished Fragrance and Fragrance Compounds product segment has grown by 60 per cent in terms of exhibitor numbers compared to last year.
• Key trends and topics at this year’s show include Sustainability and Green Chemistry; the rise of niche and luxury perfume; the growing demand for oud, incense and Bukhoor; and innovative fragrance technologies such as EcoBoost and Aroma Wellness.  

Key players from the international beauty, fragrance, hair and wellbeing industries are setting their sights on Riyadh as Beautyworld Saudi Arabia returns for its fifth edition from 21 to 23 April at RICEC.

The only trade fair of its kind in the Kingdom, Beautyworld Saudi Arabia 2025 promises to immerse attendees in the heart of a region renowned for its rich olfactory heritage and deep cultural connection to scent. The three day event will provide an the ultimate showcase of the newest and most innovative scent technologies, as well as exploring rising consumer interest in the region’s incense, oud and bukhoor traditions.

Notably, the show’s Finished Fragrance and Fragrance Compounds product segment has experienced significant growth, with over 60 per cent more exhibitors than last year’s edition. With a focus on showcasing the latest industry trends, including Clean Label formulations, Sustainability, and Green Chemistry, and highlighting increasing consumer interest in premium and niche fragrance houses, Beautyworld Saudi Arabia is set to be the most influential platform for industry professionals looking to expand their footprint in the Kingdom.

“Manufacturers, wholesalers, distributors, retailers and beauty professionals are invited to access the most up-to-date market insights during Beautyworld Saudi Arabia and deepen their understanding of the Middle Eastern fragrance market, including consumer preferences, trends, and growth opportunities,” saidBilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences. “Fragrance has a bigger presence than ever at this year’s show, and we are looking forward to welcoming an estimated 15,000 visitors and over 400 visitors from 40+ countries to explore the latest trends, forge invaluable partnerships, and discover the unique nuances of this dynamic market.”

Focus on: Fragrance Compounds

Beautyworld Saudi Arabia’s growing roster of fragrance ingredients exhibitors will be showcasing the latest industry trends, including Clean Label formulations, Sustainability, and Green Chemistry.

Notable first-time exhibitors in this product segment include Meet Luzi (Switzerland), Sozio (France), Laurelle London (UK), Chemarome (Indonesia) and Gabas Oud (Saudi Arabia).

Returning exhibitors, such as CPL Aromas, one of the world’s leading fragrance-only houses with over 50 years of experience, will present exclusive fragrance technologies including EcoBoost, Aroma Fusion, and Aroma Wellness, designed to enhance fragrance performance and sustainability.

Other highlights in Fragrance Compounds include Hoang Giang Agarwood and Binh Nghia Agarwood, leading Vietnamese manufacturers specializing in premium oud production. These exhibitors will showcase their finest agarwood oils and products, reinforcing their strong presence in the GCC region.

Finished Fragrance exhibitors: A global lineup

Beautyworld Saudi Arabia 2025 will feature a diverse range of finished fragrance houses, presenting exceptional collections from around the world. Key exhibitors include:

• Stéphanie de Bruijn (France): Featuring the exclusive Andalusia Collection, inspired by the Golden Age of Islam, including iconic scents such as MECCA OUD, FLAMENCO COUTURE, MONSIEUR ZYRIAB, and SAMARCANDE.
• Vivace Perfumes (Qatar): Making its debut at the show with a collection of prestigious luxury brands, including Areej Le Dore, Agar Aura, Ensar Oud, Bortnikoff, and Maxim Perfume.
• LECMO Perfume (UAE): Introducing The Blue collection, a sophisticated line designed to complement modern lifestyles.
• The Perfume Factory (Qatar): Showcasing Made in Qatar fragrances, including Heritage and Wood perfume collections, as well as scented sanitizers and air fresheners.

A spotlight on incense and bukhoor

Recognizing the deep cultural significance of incense in the Middle East, Beautyworld Saudi Arabia 2025 will feature a dedicated segment for premium incense sticks and Bukhoor brands. Notable exhibitors include:

• Sarathi International (India) and Forest Fragrance (India): Offering high-purity incense.
• Balaji Agarbatti (India): Presenting a range of Dhoop sticks, cones, soaps, and roll-on perfumes.
• Mamlakat Al Oud (UAE) and Oud Al Anfar (Saudi Arabia & UAE): Showcasing an array of luxury oud perfumes and Bukhoor products.
• AMORI OUD (KSA): Specialising in oud chips and oud oils of the highest quality.
• OUD KHALEEJI (UAE): Presenting a collection of oud-infused luxury perfumes.

Saudi Arabia: A booming fragrance market

Saudi Arabia is experiencing a period of rapid economic transformation, making it an attractive market for luxury beauty and fragrance brands. The Kingdom’s Vision 2030 initiative, coupled with increased disposable incomes, has led to a significant rise in fragrance consumption.

According to the 2024 Middle East Beauty Market Report by BeautyMatter, fragrance is expected to see an 11 per cent CAGR from 2022 to 2027, with Saudi Arabia being a key driver of growth. The country has one of the youngest and most engaged consumer bases, with roughly 70% of its population under 30 which makes it a dynamic and fluid market with huge growth potential.

The BeautyMatter report also highlights that Saudi Arabia boasts the most engaged users of makeup and fragrance in the region.

Syed Ali Akbar, Show Director at Messe Frankfurt Middle East, said: “The Middle East holds a prominent position in the global fragrance landscape, driven largely by the UAE and Saudi Arabia. The region’s passion for perfume is deeply intertwined with cultural traditions, religious practices, and social customs, with fragrance acting as an integral part of daily life for centuries. Scent is used to express personal identity, enhance hospitality, and mark special occasions, and we have seen many major global brands look to the KSA and wider Middle East market for inspiration over the years.”

At this year’s show, first time Saudi Arabia exhibitors include: Sedr Al Khaleej Perfumes; La Fann Perfumes; Mahad Al Attar Trading Co; HZ Perfumes; and Abyat Perfumes. Returning Saudi Arabia exhibitors include Creating Scents and Shurfan Perfumes Factory.

Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beauty world Japan West, and Beautyworld Japan Fukuoka). Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.