HUAWEI AppGallery and Emirates Esports Federation join forces to shape the future of esports and gaming in the UAE and Middle East & Africa region
HUAWEI AppGallery and the Emirates Esports Federation (EESF) proudly announced the signing of a landmark Memorandum of Understanding (MoU) to drive innovation and growth in the esports and mobile gaming ecosystem across the region.
The MoU was officially signed by His Highness Sheikh Sultan Bin Khalifa Bin Sultan Bin Shakhboot Al Nahyan, President of the Emirates Esports Federation, and William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, marking a pivotal step towards fostering collaboration and enhancing opportunities in one of the world’s fastest-growing gaming markets.
By leveraging Huawei’s technological expertise and global reach with EESF’s leadership in esports governance and advocacy, it will focus on nurturing and supporting local talent and creating new opportunities for gamers and developers. The partnership is set to play a key role in amplifying esports as a cultural and economic driver in the region.
Commenting on the partnership, William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said “Collaborating with the Emirates Esports Federation represents a major step forward in realizing our vision for the future of esports and mobile gaming.
Together, we are creating a platform that not only drives innovation but also fosters an environment where gamers and developers can thrive. The UAE’s rapidly evolving gaming ecosystem makes it an ideal hub for shaping the future of esports.”
His Highness Sheikh Sultan Bin Khalifa Bin Sultan Bin Shakhboot Al Nahyan, President of the Emirates Esports Federation said, “This partnership with HUAWEI AppGallery represents a significant milestone in our efforts to strengthen the esports and gaming ecosystem in the UAE and beyond.
By combining our expertise and resources, we aim to create new opportunities for innovation, talent development, and global collaboration within this dynamic industry.”
The partnership emphasizes joint efforts to strengthen esports and mobile gaming, with HUAWEI AppGallery and EESF working together on innovative tournaments and campaigns.
Through this collaboration, the Emirates Esports Federation will provide government endorsements and professional player support to AppGallery Gamers Cup (AGC) tournaments in the UAE.
Additionally, the partnership will focus on fostering the development and promotion of mobile games available on Huawei’s AppGallery platform.
This solid partnership underscores the mutual commitment of Huawei and the Emirates Esports Federation to advancing esports as a driver of innovation and economic growth in the UAE and beyond, setting the stage for an exciting future in the gaming industry.
