New Murabba Unveils Ambitious ESG and Decarbonization Strategies Aligned
New Murabba, a PIF company, proudly announces the launch of
its groundbreaking Environmental, Social, and Governance (ESG) and Decarbonization
strategies ahead of International ESG Day. These strategic frameworks reinforce New
Murabba’s commitment to sustainable development and align with the Kingdom’s Vision 2030.
New Murabba’s comprehensive decarbonization strategy charts a clear path toward a low-
carbon future, echoing the goals set out in the Saudi Commitment to Carbon Neutrality by 2060
and the Public Investment Fund’s (PIF) pledge for operational net zero emissions by 2050.
This approach aligns seamlessly with the ambitious targets of the Saudi Green Initiative, aiming to
significantly reduce greenhouse gas emissions, champion renewable energy adoption, optimize
energy efficiency, utilize low-carbon materials, and embrace circular economy principles.
Developed through extensive collaboration with employees, stakeholders, and leadership, New
Murabba’s ESG strategy underscores its dedication to responsible and sustainable practices.
The strategy outlines clear objectives and actions across three core pillars:
Environment: Minimizing environmental impact through initiatives such as carbon
footprint reduction and responsible resource management.
“We’re proud to launch our ESG and Decarbonization strategies, marking a significant milestone
in our journey toward creating a sustainable urban destination,” said Michael Dyke, CEO of New
Murabba. “Our decarbonization strategy is a testament to our dedication to supporting the
Kingdom’s vision for a carbon-neutral future by 2060. New Murabba is committed to leading by
example, demonstrating how responsible development can drive positive change for both our
community and the planet. We are confident that these strategies will enhance our
environmental performance and create long-term value for our investors and stakeholders.”
New Murabba’s dedication to ESG principles and decarbonization strengthens confidence
among stakeholders who prioritize sustainable and impactful development. The project’s
proactive approach to sustainability positions it as an attractive prospect for those seeking long-
term value and positive environmental and social outcomes.
