Bang & Olufsen and Ferrari Reunite to Launch Second Special Edition Ferrari Collection
Today, Danish soundcraft meets Italian flair as Bang & Olufsen announces its second Special Edition Ferrari Collection in Riyadh, unveiling three new masterworks.
For this made-to-order collection, Bang & Olufsen has reimagined its Beolab 50 speaker, Beosound Theatre soundbar solution, and Beovision Theatre TV solution.
The design integrates Ferrari’s charcoal Grigio Corsa colourway, combined with a striking shade of red, to create an unmistakable connection to the motorsport icon and the first Ferrari collection launched in 2023.
“Both Ferrari and Bang & Olufsen have always strived for the most powerful experience possible in the pursuit of unstoppable performance.
For our second collection together, we wanted to pay tribute to aluminium, which is a hallmark material of both our brands,” says Bang & Olufsen CEO Kristian Teär.
“The result is pioneering sound and vision that blurs the line between Italian passion and Danish elegance,” Teär continues.
Both brands share a passion for aluminium, which is used for the chassis of Ferrari sports cars and Bang & Olufsen’s speakers thanks to its natural properties that combine beauty and performance.
Emulating Ferrari’s unique Grigio Corsa colourway has been achieved through Bang & Olufsen’s expertise in aluminium at its revered Factory 5 in Struer, Denmark.
Beolab 50 Ferrari Edition embodies Bang & Olufsen’s dedication to blending radical audio technology with graceful aesthetics and meticulous craftsmanship.
The design team wanted to echo the internal details of Ferrari cars by ‘looking under the hood’ of its own products, revealing hidden design elements. When listening alone, the lens contracts to send a direct sound beam to create a sweet spot.
With a house full of guests, the lens opens for a room-filling performance. The top cover of the lens features Ferrari’s Prancing Horse logo laser engraved, alongside the Bang & Olufsen logo.
Beosound Theatre Ferrari Edition is a powerful and sleek soundbar built to roar, commanding attention with its Grigio Corsa aluminium design.
Beovision Theatre Ferrari Edition, a complete sound and vision setup, delivers an immersive film experience with its multi-product home cinema solution wrapped in striking aluminium.
The three newly created products complement the first Ferrari collection introduced last year, which includes the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX earphones, and the portable Beosound Explore speaker.
The new Ferrari Collection will be available at Bang & Olufsen stores in a made-to-order setup.
