NBXL, the world’s first US-Middle East based independent professional basketball league, proudly announces a strategic partnership with Redstrike Arabia, the newly established GCC and MENA division of Redstrike Global.
This partnership, celebrated as a key milestone in NBXL’s expansion strategy, aims to boost the NBXL brand across the Middle East, particularly in Saudi Arabia, where it plans to introduce its fourth team.
Christian Villar, Founder and Owner of NBXL, highlighted the alignment of this partnership with NBXL’s goal to extend its reach in the Middle East.
He emphasized the potential for this collaboration to transform professional basketball in the region, especially in Saudi Arabia, which is rapidly becoming a global hub for sports and entertainment.
This initiative promises to unlock new opportunities, spur innovation, and enhance visibility, benefiting athletes and fans alike.
Saad Houtan, Executive Partner of Redstrike Arabia, expressed enthusiasm about the partnership’s potential to support the objectives of Saudi Arabia’s Vision 2030.
He remarked, “This partnership is a significant step towards fostering a business relationship that not only meets the ambitious goals of Vision 2030 but also promotes sustainable growth and innovation in the region.”
