ORASCOM DEVELOPMENT KEYS OF LIFE: COMMUNITIES NEED ‘A SENSE OF PURPOSE’,ACCORDING TO ORASCOM DEVELOPMENT’S NEW RESEARCH
- First edition of Orascom Development Keys of Life focuses on ‘Redefining Community’ with a deep dive into the public perceptions of living environments from more than 3,600 respondents across MENA (including Egypt), Europe and the US.
- Orascom Development Keys of Life research finds that 76% of people feel their best in a ‘place where they can live, play, and work’
- Access Orascom Development Keys of Life at kol.orascomdevelopment.com
Orascom Development, the leading international developer known for creating vibrant, integrated communities in Europe, the Middle East and North Africa, launched today Orascom Development Keys of Life.
The new initiative is set to spark understanding and dialogue on developing thriving communities globally relevant to people’s evolving needs and aspirations – unlocking the essence of Orascom Development’s long-standing brand commitment to discover ‘life as it should be’.
In bringing this initiative to life, Orascom Development actively engages with community residents, industry leaders, experts, prospective homeowners, and the wider public across diverse demographics.
A cornerstone of this initiative is the developer’s new research conducted by global market research and data analytics firm, YouGov, surveying more than 3,600 people across the Middle East and North Africa, Europe, the United Kingdom, and the United States to explore global trends in how people prefer to live.
“Throughout Orascom Development’s 35-year history, we have recognized that developing thriving towns and aspirational destinations that resonate with the community requires a shared vision,” commented Omar El Hamamsy, Group CEO of Orascom Development.
“The Orascom Development Keys of Life initiative opens a global dialogue to redefine community living and introduce a fresh perspective on the future of vibrant, inclusive, and sustainable communities.”
El Hamamsy continued: “Simply building communities is not enough. Traditional cities and towns are struggling with residents who don’t feel like they are in the right place.
In our Orascom Development Keys of Life 2024 research, we found that 43% of people feel they are not living in their ideal location, with this number rising to 58% among young adults.
This disconnect underscores the need for communities that cater to the evolving needs and aspirations of residents.”
The first edition in the Orascom Development Keys of Life 2024 research, Redefining Community, explores diverse perspectives about the meaning of community in the modern world.
It underscores the enduring human need for connectedness, with a significant 80% of people highlighting the importance of a strong sense of community in their lives.
This exploration into defining community considers three key areas:
- ‘Connecting Threads’ highlighting the importance of a shared sense of belonging
- ‘Wellness Leads the Way’ looking at the communal importance of health and wellbeing
- ‘Sharing Is Caring’ uncovering the impact of creating memories with shared experiences
