Modern Electronics Company Partners with Hitachi Home Appliances Sales Middle East for the Distribution of Home Appliances in Saudi Arabia
Riyadh:Gulf Tech News
Fueled by urbanization, increased disposable incomes, and a preference for advanced, high-quality products; the surging home appliances sector in Saudi Arabia is experiencing significant growth, with the market valued at approximately SAR 14.5bn in 2023 and projected to reach SAR 18.7bn by 2029, growing at a CAGR of 4.16% during the forecast period. The growth witnessed by the sector indicates the ripening of the Saudi market, presenting an ideal opportunity to introduce premium products that meet the evolving preferences and increasing purchasing power of Saudi customers.
Set against the backdrop of a rapidly growing home appliances market in the Kingdom and driven by rising consumer demand and economic diversification, Modern Electronics Company (MEC), a part of the Al Faisaliah Group, has entered into a strategic partnership with Arçelik Hitachi Home Appliances Sales Middle East (AHME), to be a distributor of Hitachi Home appliances in Saudi Arabia.
Arcelik Hitachi Home Appliances’ commitment to maintain market leadership in the Middle East is now further strengthened with a strategic partnership with Modern Electronics Company.
This collaboration, built on a long-standing understanding of the Kingdom’s market, is set to expand the reach of Hitachi’s product range, providing Saudi households with reliable, state-of-the-art home appliances that they can trust.
Arcelik Hitachi’s home appliances have a notable market presence and, with this partnership, are poised to significantly increase that share in the coming years, instilling confidence in the consumers about the quality and reliability of their products.
Mr. Wajih El Beiruti, Chief Executive Officer of Modern Electronics Company, added, “This partnership is a significant move towards strengthening Hitachi’s presence in the Saudi market. Our extensive retail and service network will boost Hitachi’s market share and drive substantial growth in our home appliances segment by mid-2025.”
Mr. Atsushi Yamanaka, Managing Director of Arçelik Hitachi Home Appliances Sales Middle East, disclosed “Over the years, KSA has increased its importance as one of our key markets.
Therefore, we strongly believe that our partnership with Modern Electronics Company in the Kingdom of Saudi Arabia is a remarkable step in bridging Hitachi’s new products to consumers. We aim to expand our presence and continuously offer premium and latest product ranges in Saudi Arabia.”
As part of this partnership, Modern Electronics Company and Hitachi Home Appliances have also inaugurated “DOZN,” a modern service center which will serve Hitachi and other partners’ home appliances products in Riyadh.
This 1,000-square-meter facility is equipped with 50 highly skilled technicians and advanced tools to provide efficient repair services, ensuring exceptional after-sales support for all its consumers. The service center is expected to handle over 10,000 service requests annually, improving customer satisfaction and loyalty.
The partnership between Modern Electronics Company and Hitachi Home Appliances marks a significant milestone in the growth and development of the home appliances market in Saudi Arabia. By utilizing Modern Electronics Company’s extensive distribution and service network, Hitachi Home Appliances’ innovative product offerings are set to meet the increasing demand in the sector.
With a shared commitment to customer satisfaction and market leadership, this partnership sees two pioneers in the sector join hands to ensure the Kingdom’s consumers have access to the best products available in the home appliances segment.
