HungerStation and Snapchat launch a first of it’s kind interactive treasure hunt using pioneering AR Technology
For the first time ever, HungerStation and Snapchatters have created the first and biggest Geo Treasure Hunt across Saudi Arabia and globally. HungerStation launched its immersive AR treasure hunt on Snapchat, offering a real-life experience and amazing game challenges. Changing the game for interactive digital moments, the Great AR Hungerhunt utilizes Snap’s geofenced AR objects technology in a lens for the first time globally.
This collaboration marks a significant milestone in HungerStation’s journey to connect with the youth and deliver innovative marketing experiences that resonate deeply with the consumer.
HungerStation, the leading food delivery app in Saudi Arabia, unveiled its new brand identity in early 2024. The rebranding efforts of HungerStation earlier this year have sparked conversations across the Kingdom, setting the stage for this partnership. The company’s new brand identity, coupled with the Snapchat AR treasure hunt game, has revolutionized the way people engage with the brand and interact with their surroundings. With this innovative collaboration, HungerStation is not only satisfying hunger but also feeding the appetite for technological exploration, creating a unique and immersive experience for its users.
The collaboration between HungerStation and Snapchat has led to the development of an augmented reality lens engaging over 9 million players. This lens features a location-based branded AR treasure hunt on the Snapchat platform, where HungerStation’s new brand character engages users in interactive digital experiences. The Great AR Hunger Hunt leverages Snap’s geofenced AR objects technology within a lens, a first of its kind globally. This interactive experience can be enjoyed in Riyadh and Jeddah, blending digital and physical worlds through location-based AR technology.
Mohammed Jifri, CMO of HungerStation stated, “Celebrating our rebranding with Snapchat marks a significant step in our journey of creativity and innovation. Through this partnership, we’re not just delivering food, but also delivering unforgettable digital experiences to our users”
Abdulla Alhammadi, Regional Business Lead for KSA at Snap Inc. said, “We’re delighted to announce the launch of our exciting new experience, and are proud to be partnering with Hungerstation for the first sponsored treasure hunt on the platform.
Using Snap’s pioneering AR geofenced technology, we have developed a local first game that can be enjoyed by Snapchatters across the Kingdom. We continue to develop our technology to bring new experiences to our loyal user base, and look forward to seeing the competition in action”.
To be in with a chance of winning, Snapchatters simply need to search for and collect HungerStation’s new branded boxes hidden around the cities’ maps in order to gain points. A virtual competition like no other, the AR map appears on Snapchat when turning your phone down to the ground, providing the familiarity of Snap maps, with a twist. A non-location minigame version is also available for eager Snapchatters who are not based in Jeddah or Riyadh, offering the chance to collect points in their surroundings.
Ahmad Chatila, the Director of Brand and Communication at HungerStation, emphasized the significance of the collaboration, saying, “HungerStation has continuously been at the forefront of innovation. Through this partnership, we’re set to achieve another groundbreaking milestone in marketing technology and Augmented Reality, with this first-of-its-kind global initiative.”
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