Saudi Awwal Bank, one of the leading banks in the Kingdom, has introduced the first-of-its-kind blind notch cards and braille identification system across their Visa credit and debit cards. With this innovative feature, visually impaired individuals will now be able to differentiate between their cards, empowering them to manage their finances independently and confidently. By introducing this system, “SAB” are breaking barriers and ensuring that customers have an inclusive and accessible banking environment.
Ali Bailoun, Visa’s Regional GM for Saudi Arabia, Bahrain and Oman, said: “The launch of this Visa card with “SAB” is a step forward in our shared commitment to promoting a digital economy in Saudi Arabia that is inclusive and accessible for everyone.”
He added: “For Visa, accessibility means not only offering consumers innovative, secure digital payments solutions but also working to ensure that we are extending the benefits of digital commerce to the largest possible number of people. That’s why we are delighted to partner with SAB in bringing this solution to visually impaired individuals in the Kingdom of Saudi Arabia.”
Bandar Al-Gheshayan, Chief Wealth and Personal Banking Officer at SAB, said: “We are pleased to partner with Visa as we continue our commitment to providing the best banking experience for all our customers. This card is a testament to our dedication to inclusivity and accessibility, particularly for blind and partially sighted individuals.”
He further added: “At “SAB”, we believe in empowering every customer to fully engage with our services, and this collaboration with Visa is a significant step towards achieving that goal.”
“SAB” is pushing sustainability-centric values by ensuring all cards are eco-friendly and are made up of 100% recyclable plastic materials as part of their global standards in adopting the ESG principle. To ensure privacy, the modern rear information display has also been adopted. This holistic card transformation reshapes the payment experience moving forward.
