Apparel Group’s leading homegrown brand, R&B is proud to announce the successful unveiling of its exclusive Ramadan Collection at a glamorous event hosted at Park Avenue Mall, Riyadh. The event, which took place on February 29th, was a resounding success, drawing attention to R&B’s commitment to combining quality, affordability, and trend-setting designs.
The unveiling of the Ramadan Collection was met with enthusiastic response from an exclusive assembly of invitees, including prominent local fashion influencers, industry insiders, and media representatives. The event served as a platform for R&B to showcase its latest creations, designed to resonate with the brand’s diverse and fashion-forward audience. The collection, characterized by its unique blend of traditional and contemporary styles, perfectly encapsulates the spirit of Ramadan, aligning with the brand’s ethos of innovation and accessibility.
Neeraj Teckchandani, CEO of Apparel Group, shared his insights on the collection’s impact: “The launch of our Ramadan Collection marks a significant milestone for R&B. We were thrilled to see the positive reception from our guests, reflecting our deep connection with the communities we serve. This event was not just a showcase of our new collection but a celebration of the rich cultural heritage that inspires our brand. We are grateful for the overwhelming support and look forward to continuing our journey of bringing fashion-forward, accessible clothing to our valued customers.”
The event emphasized R&B’s growing influence in the regional fashion landscape, reinforcing its position as a leading fashion destination in the GCC and India. With a history of rapid expansion since its inception in 2012 and launch in Saudi Arabia in 2014, R&B has established a robust presence with 49 stores across Saudi cities. The brand’s dedicated team of in-house designers ensures it stays ahead of fashion trends, providing fresh and exciting looks each season.
