Apparel Group’s Rituals Grand Launch Event Marks 10th Saudi Store at Jeddah’s Red Sea Mall

• A Milestone Expansion: Celebrating the 42nd Store in the GCC

Apparel Group’s brand Rituals, a leading luxury home and body cosmetics brand, is thrilled to announce the successful grand opening of its newest store at Red Sea Mall, Jeddah, marking a significant milestone as the 10th store in Saudi Arabia under the Apparel Group’s expanding portfolio. The event, held on the evening of February 27, 2024, was a vibrant celebration that showcased the unique philosophy of Rituals to blend body, mind, and soul for ultimate well-being.

Over 80 esteemed guests, including leading social media influencers from Jeddah, key figures in fashion, respected bloggers, and PR & Media icons, attended the occasion. The event provided an immersive experience into the world of Rituals, facilitating an opportunity for guests to personally engage with the brand’s premium products. The evening was enriched with entertainment, exclusive goodies, and a celebratory atmosphere, designed to strategically enhance brand awareness and forge deeper connections with the local community. This strategic approach aimed to not only celebrate the opening but also to embody the essence of Rituals, inviting guests to embrace the brand’s philosophy of transforming everyday routines into meaningful rituals.

“Opening our 10th store in Saudi Arabia at Red Sea Mall is a testament to Rituals’ growing presence and popularity in the region. We are delighted to bring our unique brand experience closer to our customers in Jeddah,” said Neeraj Teckchandani, CEO of Apparel Group. “Our mission at Rituals is to enrich people’s lives with our signature fragrances and beauty products, turning everyday routines into more meaningful rituals. This new store embodies our commitment to well-being and the importance of nurturing body, mind, and soul in harmony.”

The grand opening event not only celebrated the unveiling of the Rituals store but also aimed to enhance the brand’s awareness and establish a stronger connection with the local community. The presence of influential figures at the event underscores Rituals’ significance and appeal within the Saudi market and beyond.

Rituals continues to inspire individuals around the world with its philosophy that happiness can be found in the smallest of things. This new store in Jeddah invites everyone to explore Rituals’ collection of luxurious yet affordable products, designed to transform daily routines into meaningful rituals.