Sanabel Modern Motors Hosts Delegation of Top Executives From Chery International; Celebrates Key Milestones
Sanabel Modern Motors discusses with Chery officials unprecedented track record Across the Middle East
Jeddah: Gulf Tech News
Sanabel Modern Motors, a Mohammed Yousef Naghi subsidiary, was visited by the Chery International delegation headed by Mr. Shen, GM of the Middle East region at Chery International, and other officials. The partnership between Sanabel Modern Motors and Chery International has achieved key milestones since Chery International first started operations in the Kingdom two years ago.
Today, the company sees its regional exports outpacing other automakers’ exports for consecutive months consistently. Sanabel recently launched their new showrooms in Makkah effectively expanding their reach to millions of their clients and in accordance with their vision to be fully committed launching new showrooms and repair centers, expanding the Chery network throughout the Kingdom.
Sanabel Modern Motors was also the recipient of two elite prizes in Chery’s Global Dealer Business Conference, held in sync with The Shanghai International Automobile Industry Exhibition, in 2023. The first prize was the Auto Dealer Realizing the Highest Sales Growth Globally, and the second prize was the Auto Dealer Best Communicating with Clients for the years 2022 & 2023.
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On this occasion, Mr. Abdullah Madhoun, MD at Sanabel Modern Motors said, “We welcome this high-ranking Chinese delegation, especially Mr. Shen, GM of the Middle East region at Chery International. We believe this visit would highlight the business partnership that we have, and allow our Chinese counterpart the chance to see the progress we have made in the Kingdom of Saudi Arabia as a whole. We have closely inspected the pioneering business model embraced by Sanabel for promoting Chery’s and the luxury brand EXEED’s sales.
Sanabel Modern Motors and Chery International aspire to realize more successes, add better products and services that meet the needs of clients of different categories and offer advanced technology based on high quality standards, together.
Mr. Shen and his delegation members voiced their happiness during the visit, where Chery Pro’s flagship sedan Arrizo 8 was debuted for the first time in Sanabel showrooms. It is expected to receive high demand thanks to its advanced safety & technical features as well as its modern technology.
Mr. Shen further said that the superb performance of Sanabel Modern Motors and its commitment to achieve the highest accomplishments have been the topics for this visit, along with trying to find the best ways for joint innovation and development.
He added that “The Kingdom’s market has always been a strategically critical marketplace for Chery International, a company that operates in a vast geographic expanse stretching across the Arab World and coupled with the fact that much of our clients belong to the younger generation requires us to move faster and offer a higher number of superior products and services that serve all the parties concerned.
Mr. Shen concluded his speech by saying that Chery’s vehicles are based on the latest technological features in the world to meet clients’ needs across the Saudi and Gulf markets. Among such features are the fifth-generation hybrid turbocharged engine, which is a novel hybrid platform, a technologically advanced hybrid gearbox, driver-focused cabin, power steering technology, and other key technical features.
It is worth noting that Chery as a brand turned out a remarkable industrialization transformation over the past few years with a sales volume of 11.2 million vehicles and exports delivered to more than 80 countries, instilling itself in a league of the world’s best auto exporters.
