Marketing to Youth: Arab World’s first-ever marketing event tailored to youth announced with a spirited agenda
The growing influence of younger generations on regional branding decisions encouraged Communicate ME — a subsidiary of NordStella — to launch Arab World’s first-ever marketing event tailored to youth, in KSA
Riyadh – Gulf Tech:
Communicate ME, a Dubai-based multi-format platform specializing in marketing and advertising content, shared details of its upcoming maiden ‘Marketing to Youth’ forum in KSA, scheduled for 8th March 2023, at Muvi Cinemas, Riyadh Boulevard City. A first-of-its-kind initiative in the region, Marketing to Youth aims to empower brands and marketers with a strategic blueprint to effectively engage the younger generation of customers who exhibit unique preferences, an appetite for digital-first interactions, and profound awareness.
“Brands cannot afford to play a difficult game of catch-up with the fast-moving younger generation of customers. So, we present ‘Marketing to Youth’, which, as the name suggests, is geared toward empowering brands to stay in sync with Gen Z and millennials, churn out value propositions that resonate with them, and achieve good customer acquisition and retention rates. The Kingdom was chosen as the location for this ambitious forum because of its sizeable demographic dividend and competitive marketing verticals,” explained Sahar Rafique, Managing Director of NordStella, the parent company of organizer Communicate ME.
In its own right, NordStella is a trailblazer for marketing in the Middle East because of its pioneering efforts with the MENA Effie Awards, which has the distinction of being the region’s biggest and most-celebrated industry event. The reputation is also owed to the Thought Leadership Program (TLP), a sought-after marketing series conducted by NordStella, in the UAE and KSA.
Marketing to Youth’s spirited agenda includes panel sessions, deep-dive discussions, and keynotes from over 15 industry stalwarts in the region. The esteemed line-up comprises Stephen Worsley, Senior Vice President – Innovation & Growth, ASDA’A BCW; Injeel Moti, Founder, Catch Communications; and Tim Buckler, Product Director – Digital Marketing, Mastercard. In a nation where millennials and Gen Z together account for over 70% of the population, such an eventful agenda has found takers among agile marketers and brand leaders.
“KSA boasts a world-leading internet penetration rate of 98%, along with a sizeable 29 million social-media users. Those spell opportunities. But such dynamism also means that retention is a tall order. Marketing to Youth will address such pain points by delving deep into location-specific roadblocks and plausible solutions while ensuring the forum retains its youthful exuberance,” opined Rafique.
