Comedy, Anime, and Arabic drama continue to be the most watched genres in Saudi Arabia, reveals a STARZPLAY Study
· To celebrate the 92ndSaudi National Day, STARZPLAY has launched a special lifetime offer at 9.2 SAR per month for new Saudi subscribers
· STARZPLAY reveals viewership trends in Saudi Arabia in 2022
· Top series by consumption in 2022 include The Big Bang Theory, The Office, Naruto Shippuden, Two And A Half Men, Al Mo’asses Osman amongst many others
Kingdom of Saudi Arabia, gulftech: STARZPLAY, ranked consistently among the region’s top 3 subscription video on demand service, today revealed a Saudi Arabia focussed study highlighting viewership trends in the region in 2022.
The streaming platform revealed that Comedy, Anime, and Arabic drama continue to grab the attention of Saudi audiences. The Big Bang Theory, The Office and Two and a Half Men, are amongst the top watched comedy shows while Naruto, Naruto Shippuden and Attack on Titan top the list of Anime favorites in the Kingdom. STARZPLAY is expanding its Anime genre with the addition of anime movie One Piece: Stampede.
Ertugrul and Al Mo’asses Osman are the most watched Turkish titles this year amongst Saudi viewers while the new season of Bab Al Hara and Daheeh top the chart for premium Arabic content. As per the study, STARZPLAY subscribers in Saudi Arabia enjoyed exclusive action movies like Hummingbird, Wild Card, Gringo, and Misfits this year in addition to exclusive first run movie releases straight from the cinema like House of Gucci, Infinite, Last Seen Alive and Clean. Entertainment enthusiasts in the Kingdom also enjoyed binge-watching series like Dexter: New Blood, The Flash, Your Honour , Young Sheldon, The Good Doctor and Mr Robot.
STARZPLAY users in Saudi Arabia loved watching content on their big screens with the platform witnessing 42% of its consumption on SMART TV’s followed by iOS and Android devices. Sports as a genre worked very well on the platform this year with sports lovers enjoying Serie A matches, AEW wrestling, Cricket Cups and UFC fights on the platform.
Nadim Dada, VP of Programming and Content Acquisition at STARZPLAY said “Saudi Arabia continues to be one of our largest markets with our platform witnessing stupendous growth this year. While Anime, comedy and Arabic drama remain favourite genres for our viewers, we also saw an increasing interest for live sporting events this year which has immensely benefitted our position as the ultimate platform for sports in the MENA region. We will continue to innovate to bring the best in entertainment and sports for our Saudi viewers and look forward to strengthening our presence in the market.”
To celebrate the 92nd Saudi National Day, STARZPLAY has launched a special value-added offer for its Saudi subscribers. Any new customer subscribing through starzplay.com website on Saudi National Day (September 23rd) using a bank credit or debit card can enjoy a wide assortment of brilliant programming at a price of 9.2 SAR per month only, including VAT. This is a lifetime offer for customers to enjoy STARZPLAY content for as long as their subscription is active. Those planning to celebrate the Saudi National Day with friends and family, tune into STARZPLAY and enjoy a roster of unbeatable content.
With thousands of hours of premium content including the best western content, Arabic shows, Turkish favourites, anime, and live sports, STARZPLAY is today one of the leading streaming platforms in the MENA region. The service is available in 19 countries across the Middle East, North Africa and Pakistan for fans to enjoy quality content anytime, anywhere, and from any device.
ENDS
About STARZPLAY:
Ranked consistently among the region’s Top 3 subscription video on demand service, STARZPLAY Arabia (www.starzplay.com) streams an extensive bouquet of premium content covering Hollywood movies, TV shows, documentaries, the same-time-as-the-US series – plus live sports, dedicated kids’ entertainment and Arabic content – to 19 countries across MENA and Pakistan.
STARZPLAY has thousands of premium titles including exclusive STARZPLAY Arabia original content such as Baghdad Central, STARZ Original content such as Power, Outlander, Spartacus and The White Queen as well as premium content with add-ons such as UFC Arabia, BluTV, AD Sports, Rugby, Majid TV and STARZPLAY Sports, the dedicated sports package covering football, wrestling, cricket, boxing, basketball, golf and more.
STARZPLAY Arabia has secured tie ups with a host of leading, global studios including MGM, 20th Century Studios, Warner Bros, Universal, Discovery and Fox International Channels. Until 2022, STARZ (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B) was the lead investor along with media and technology investment firms including SEQ Investors and Delta Partners. In early 2021, STARZPLAY Arabia secured its first independent financing in the region of US$25 million (approx. AED 92 million) from Abu Dhabi based Ruya Partners. In March 2022, E-Vision, from e& and ADQ, an Abu Dhabi-based investment and holding company, acquired a majority equity stake of circa 57% in the company.
Reaching over to 2.1 million subscribers, STARZPLAY Arabia allows subscribers to watch its full HD and 4K content via most internet-enabled devices, smart TVs and game consoles, and is widely available on regional IPTV services. Its iOS and Android apps – installed on more than three million devices – also allow downloads for offline playback.
