Backbase and SITECH sign a strategic partnership to lead the wave of engagement banking in the Kingdom
Riyadh, Saudi Arabia – gulftech – Backbase, the leading global engagement banking platform provider, announced its partnership with fintech and banking digital transformation solutions provider, Sitech. The partnership will allow banks and financial service providers in the Saudi financial market to leverage the combined benefits of Backbase’s award-winning engagement banking platform and Sitech’s innovative design, development, and delivery of digital banking services.
Saudi banks and financial institutions will have access to certified Backbase specialists with local market expertise and intimate knowledge of local customs and customer behavior, with 24/7 support availability due to shared time zones, among other benefits.
Banks will also be able to launch digital banking products and services to the market faster, with the ability to make updates, upgrades and modifications to product development without compromising on delivery dates. In addition to this, banks in the Kingdom will enjoy AI and Big Data capabilities to support their digital transformation ambitions.
“As the line between finance and technology becomes increasingly blurred, having the right platform and software in place is critical in driving innovation across the banking sector, “Mehmet Cakal, Regional Head – Partners at Backbase stated. Our partnership with Sitech provides financial institutions with a unified, robust platform to build their digital transformation while delivering a customer-first experience. Today’s customer wants their banking service to be as seamless, efficient and feature packed as their online streaming services. Backbase’s partnership with Sitech is helping to usher in this bold new future vision, making online banking more flexible and responsive to the needs of consumers.”
“Banks in the Middle East and the GCC, in particular, are accelerating the pace of their digital transformation to keep up with the disruption caused by emerging technologies and fintechs in their sector, ”Nibal Jarrar, Director of Business Development, representing Sitech, said. Sitech’s innovative expertise in building digital banking experiences from A to Z combined with the leading engagement banking capabilities of Backbase makes this partnership strategic for banks in the Middle East seeking to achieve sustainable growth through innovative digital banking experiences, solutions, and services. This partnership will help banks transform from product-centric traditional banking to customer-centric digital banking experiences for their clients”.
