Introducing the next generation Dyson AirwrapTM multi-styler, re-engineered for faster, easier styling – without extreme heat to Saudi Arabia and United Arab Emirates
Enhanced styling versatility: Led by Dyson’s continued dedication to better understand hair damage and hair types, the new multi-styler now caters to more hair types and styles
Engineering in a simulated world: Iterating virtually through advanced computational fluid dynamics, machine learning and intelligent digital design software allowed for fewer physical prototypes and more sustainable development practices in Dyson’s R&D process
Customise & personalise the Dyson AirwrapTM multi-styler. Exclusively through Dyson Direct, personalise and customise the new styling tool, enabling healthy, superior styling results for you and your hair type
DUBAI, UAE – 26 APRIL, 2022: Dyson today unveils its best-performing and most-efficient Airwrap yet – the Dyson AirwrapTM multi-styler. Relentlessly dissatisfied, Dyson engineers challenged their own design to miniaturise and multiply the Coanda effect, pioneering a fully customisable styling tool to deliver a range of styles for different hair types, without extreme heat.
Next generation styling barrels featuring a rotating cool tip, make achieving curls and waves faster and easier – with no heat damage, to help maintain hair strength. Blending the results formerly achieved with two barrels into one attachment, now users can style the full head, creating clockwise and anti-clockwise curls and waves, without the need to switch attachment mid-style. Re-engineered brush attachments deliver precision shaping with enhanced Coanda performance, alongside an all-new dual-purpose Coanda smoothing dryer. Combining two attachments in one, the Coanda smoothing dryer hides flyaways in a single pass, with no extreme heat and transforms into a powerful dryer with the flick of a switch. A Wide-tooth comb attachment, engineered for curly and coily hair, helps to add shape, volume, and length as it dries. Dyson’s comb teeth are designed with soft curved tips to glide through the hair, with no sharp edges to catch, pull or cause damage.
For the first time, existing Dyson AirwrapTM styler owner can upgrade to these latest attachments, whilst retaining the original machine. This builds on the sustainable mindset adopted throughout the machine’s development – designing in a digital world reduces the reliance on physical prototyping, as a result drastically reducing the energy and materials used. Through this iterative process of trial and error, engineers have been able to miniaturise air vents to achieve a level of airflow velocity, pressure and control never seen before.
James Dyson said: “Most styling tools ignore that hair types are very different – what attachment may work for one, could be detrimental to another. The advancements in the Dyson AirwrapTM multi-styler build on the success of its predecessor, through relentless research, user trials and advancements in computational fluid dynamics. The result: direction change barrels for faster and easier curling, reengineered brush attachments for more precise shaping, and an entirely new, dual-purpose Coanda smoothing dryer. Our ability to control airflow delivers enhanced Coanda performance to curl, shape and hide flyaways – without extreme heat.”
Efficient Engineering
Since its launch in 2018 (10th October 2018, New York), Dyson engineers across the world from labs in Malmesbury UK, Malaysia, Singapore, and the Philippines, have worked in unison, to make a tool that is faster, more versatile, and easier to use1. Sophisticated simulation allows engineers to refine each attachment in minute detail – and more quickly.
Engineering lean machines is a core principle at Dyson: developing long lasting, high performing and efficient products using fewer resources, empowering the next generation of engineers to design a more sustainable future through science and technology. This can be seen throughout the Dyson AirwrapTM multi-styler, from the very motor that powers the tool through to the increased efficiency, enhanced performance, ultimately resulting in reduced energy consumption
Jen Atkin, Dyson Global Styling Ambassador, said: “The Dyson AirwrapTM is a styling revolution and unlike any other tool – back when it first launched and still today. Now, the tool does even more, allowing owners to personalise to suit their styling preferences, personalised for their hair type. You can ensure every attachment in your box delivers your desired style, specific to your hair type. Something you thought couldn’t get better, just did.”
At the heart of the Airwrap story sits a radical idea: to combine a fast, high-pressure motor to power a phenomenon known as the Coanda effect, allowing users to curl, wave, smooth and dry hair without the need for extreme heat. The Coanda phenomenon occurs when air, propelled at the right speed and pressure, naturally follows an adjacent surface, entraining surrounding air and with it – hair.
The Dyson AirwrapTM multi-styler utilises powerful and precise airflow to deliver wet to dry styling, styling hair from damp (80% dry), reducing the reliance on extreme heat and preserving the hair from unnecessary damage.
Buy Direct from the people who made it
The new Dyson AirwrapTM multi-styler is now available in the UAE and in KSA, priced at AED 2,249 and SAR 2,499 respectively. To buy and learn more about the Dyson AirwrapTM multi-styler, visit here for UAE and here for KSA.
A range of attachments engineered to suit any hair type.
NEW Coanda smoothing dryer: Multiple modes in one attachment, for ease of styling. Quickly take hair from wet to damp in pre-style mode or finish your style by hiding flyaways in smoothing mode. Coanda airflow attracts and lifts longer hairs. Hiding flyaways out of sight for a smoother1, shiny finish.
NEW Firm and soft brushes: Enhanced Coanda airflow attracts and aligns hair with increased control for a straighter style. Enhanced Coanda airflow attracts and aligns hair with increased control. Propels air along hair strands, for a smoother, straighter result. Large and soft, small and large brushes are available.
NEW Airwrap barrels: Switch airflow direction as you style. Create clockwise and anticlockwise curls with one barrel to reduce styling time. Coanda airflow attracts and self-wraps hair around the barrel. Creating natural, voluminous curls using air. Available in 30mm, 40mm, 30mm long, 40mm long, and 20mm long for a range of styles.
Wide-tooth comb: Engineered to detangle and lengthen curly and coily hair, adding volume as it dries.
Round volumizing brushes: Create volume and shape. Ideal for creating tension to shape finer and straighter hair.
One-click attachments + cool-touch tips: A quick-release switch and cool-touch tip allow you to quickly change attachments while styling.
Negative ions: Help reduce static in the hair during styling.
Cool shot: To set your style.
