Dubai-UAE: gulftech – Likee, one of the most popular short-video platforms in the Middle East and North Africa (MENA) region and an important source of traffic under BIGO Ads has achieved exceptional success in terms of commercial partnerships during 2021 globally. Some of the brands that were able to capitalize on the diversified marketing capabilities and resources of both Likee and BIGO Ads included PUBG Mobile, Oppo, Vivo, Sportik and many more.
One of the most successful commercial brand partnerships of Likee through BIGO Ads for 2021 was with PUBG Mobile. The popular mobile game participated in three back-to-back campaigns towards the end of the year that consisted of multiple hashtag challenges that included a: Halloween Campaign, Reunion of Classic Modes Campaign and: PUBG Mobile 3rd Anniversary Campaign.
In terms of achievements and results, the three campaigns with PUBG Mobile were able to generate over: 276 million total impressions and 250, 000 video posts.
“We are extremely proud of our collaboration with PUBG Mobile through BIGO Ads and helping them achieve unprecedented levels of success on Likee,” said Wick Wang, Operations Director for Likee MENA. “The creative hashtag challenges utilizing PUBG Mobile’s brand elements were able to activate and increase engagement of potential users within our platform. In addition, the number of Likee KOLs who were fans of the game across a variety of content categories were able to expand their reach and enable PUBG Mobile to not only capture but convert a wider audience to become PUBG Mobile fans and users. This is the power of short videos – they are ideal to not only capture people’s attention, but if done right can convert a user to a customer and then an advocate for the brand.”
On why short video apps like Likee become an ideal marketing platform for brands, Mr. Wang said: “The significant traffic on Likee and short video platforms in general helps to build brand awareness. In-app exposure through splash screens, banners, hashtags list, in-app messages and more, together with customized effects with brand elements powered by the cutting-edge technology of Likee is powerful enough to create content with unlimited fun. This also encourages users to engage more with the marketing campaign through the relevant in-app activities.”
A 2020 study from Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.
Short form videos work, brands spend a great deal on devising market strategies around short form content because at the end of the day, all the brand has to do is to rely on the creativity of the communities on the platforms to spread their messaging. Simple, short, yet highly effective.
Our attention spans are getting shorter, we’re easily more distracted than ever before so creators now have to improvise on how they get their audience, retain them and work on getting new eyes on their content. Likee demonstrates a unique method to achieve this by providing tools for development and growth to guide creators in their pursuit of success. It also offers a variety of innovative features that allows its creators to interact with their fan base and appeal to a larger audience.
