Riyadh, Saudi Arabia. gulftech – Kitopi, the world’s leading multi-brand restaurant, announces the launch of Shobak in Riyadh.
Following the partnership between Kitopi and Shobak, the iconic Saudi homegrown brand that made its name in Jeddah for its manakeesh, flatbreads and sandwiches, Al Malqa residents in Riyadh can now have Shobak’s freshly made menu items delivered straight to their doorsteps. Shobak’s full offerings will be available for order through all major delivery providers, including Hungerstation, Jahez, and Careem.
Shobak was launched in 2013 in Jeddah, serving redefined manakeesh, flatbreads and sandwiches prepared from fresh homemade ingredients of the highest quality, with a variety of dough crafted by master bakers on a daily basis. Beyond quality and freshness, Shobak became well-known for its wide variety of creative, out of the box creations that cater to all tastes and preferences. Shobak is also known for offering new limited edition dishes every 45 days. Already a household name in the country, Shobak is now set to further expand its reach and widen its customer base within the country and across the region with Kitopi.
Following the launch of Shobak through delivery, Riyadh residents will be able to enjoy Shobak in a dine-in restaurant, with the brand’s first dine-in and pick-up location in the city set to open in the second half of 2022.
On the partnership with Shobak, Kitopi’s Managing Director of KSA, Sabine El Najjar comments, ‘Kitopi’s mission is to satisfy the world’s appetite, and for us,this means always striving to bring the best brands to customers, while constantly expanding our customer reach, not only across borders but within a market. In KSA, we are doing exactly that. We are incredibly proud to be able to partner with Shobak and bring such an iconic homegrown brand to more customers in the Kingdom. This is just the beginning, and we look forward to continuing to expand Shobak’s reach in KSA by bringing the brand to more customers, not only through delivery, but dine-in and pick up locations in the near future.’
