Dubai-UAE: gulftech – National Auto, part of Al Ghandi Auto Group, the official distributor of Fiat and Abarth in the Dubai and Northern Emirates, have announced the launch of its all new showroom located in City Walk Dubai, UAE. The strategic relocation of the new Fiat and Abarth boutique showroom is driven by heightened consumer demand for the Italian-born automobile brands along with bringing them closer to the heart of Dubai.
The 272 sqm. showroom will comprise of three Fiat automobiles (between Connect, Sport, Dolce Vita, and the fiat 500X) and three Abarth Models (Scorpioneoro, Competizione, Essesse – when available).
The core focus of this relocated showroom is to widen the reach of Fiat and Abarth across the emirates and elevate the customer’s experience with innovative technology and enhanced services. City Walk provides convenience to customers with onsite car parking within a retail environment that comprises of a design-inspired neighborhood with hundreds of exclusive shops, restaurants and leisure activities as well as EV charging stations.
Furthermore, potential customers would now have the unique opportunity to experience one of the most scenic test-drives in Dubai. Drivers will cruise through City Walk by Green Planet, then on to La Mer for an instagramable moment, pass Jumeirah Mosque and have the chance to throttle up and down Sheikh Zayed Road before their final return to the showroom.
Steve Molyneux, General Manager – Sales, National Auto, said: “We are thrilled to see the exceptional response Fiat and Abarth vehicles have received over the years. With this relocated showroom we anticipate an increase footfall traffic by up to 25% as it will attract enthusiasts and retail dwellers who frequently visit City Walk by Merex Investment. Having said that, we also anticipate sales to increase 10% in the first year of business. The passion and enthusiasm of motorists in the UAE specifically for Italian automobiles is constantly accelerating our success both in the country and across the region.”
Shahram Shamsee, CEO of Merex Investment – “The forthcoming launch with Fiat Abarth is testament to re-engineer the way businesses interact with their customers and is part of a series to expand City Walk’s offerings to residents and tourists.
“Our partnership builds on the region’s growing automotive sector where the total amount of vehicles is expected to reach 27,000,000 by 2023 in the Middle East, according to Aranca, a global research company. At Merex Investment, we manage spaces where entities are empowered to deliver innovative solutions, investment opportunities and inimitable experiences to positively impact both consumers and businesses.”
Rakesh Nair, Managing Director of European brands at Stellantis Middle East, added: “We have big plans for Fiat and Abarth in the automotive portfolio, with ambitions to double our volume over the next three years, driven by new model introduction and electrification. This highly convenient and central location for the dealership will hugely boost the visibility of the brand. City Walk is an iconic location mirroring Fiat and Abarth as iconic and trendy brands. This sets us to deliver our ambition by having the right products at the right location for our customers.”
Providing an enjoyable shopping and servicing experience is a key priority for National Auto. Every element of the customer journey has been examined and curated, keeping the customer in mind. The City Walk showroom is yet another example that demonstrates National Auto’s drive to meet the ever-evolving behaviour and demands of the valued clientele of Fiat and Abarth whilst showcasing an elevated car-buying experience. Showroom timings are from 09:00 am to 09:00 pm all days of the week.
