Emirates Islamic collaborates with IDEMIA on new Smart Metal Art cards to enhance payment experience
IDEMIA, the global leader in Augmented Identity, revolutionizes
metal cards in the region with its Smart Metal Art offering to
meet the growing demand from millennials
In a survey conducted last year, it was noted that 73% of global millennials prefer a metal card over a plastic
one 1 . To support financial institutions in delivering the premium payment experience demanded by this
demographic, IDEMIA is proud to introduce its Smart Metal Art offering. The Smart Metal Art range offers
contactless capabilities on both sides of the card. It also enables a large variety of graphic printing
capabilities that can be combined with exposed metal features and extended tactile technology for ground-
breaking visual effects.
Banks have been quick to note this trend and to respond. Emirates Islamic, a leading Islamic bank in the
United Arab Emirates (UAE), has chosen to collaborate with IDEMIA for a commemorative smart metal credit
card in celebration of the United Arab Emirates’ 49 th National Day. The free-for-life exclusive Emirates Islamic
Emarati Credit Card branded with the iconic UAE Nation Brand ‘Seven Lines’ logo offers the bank’s Emirati
customers a range of unique travel and lifestyle privileges.
“As the preferred bank for UAE nationals and a market leader in the cards sector, we are pleased to partner
with IDEMIA to enhance our customers’ payment experience.The new metal Emarati Credit Card reflects
Emirates Islamic’s commitment to offer our UAE national customers a unique banking experience. IDEMIA’s
high-quality smart metal cards are a perfect fit to the lifestyle and needs of our Emirati customers”, said Farid
Al Mulla, Deputy Head of Consumer Banking and Wealth Management, Emirates Islamic.
“As a market leader in card technology that produces over 800 million payment products annually, IDEMIA
has the most comprehensive portfolio of products to fit any segment of the consumer market. We are proud
that our Smart Metal Art card product has been chosen by Emirates Islamic to commemorate a national
milestone. This highlights the trust the institution has in IDEMIA to deliver high-quality products that reflect
their commitment to their customers”, said Julia Schoonenberg, Senior Vice President (Middle East and
Africa), Financial Institutions, IDEMIA.
