MENA, Gulftech: HUAWEI Ads announced that Connect Ads is now its Premium
Partner in the Middle East & North Africa region.
As a Premium Partner, Connect Ads was chosen as a premium partner for HUAWEI Ads, and is
responsible for advertising sales and account management to customers across several sectors
bringing the world’s newest advertising marketplace to the region with exclusive ad placements
on premium untapped inventory.
“We are proud to partner with yet another giant, Huawei Mobile Services (HMS) is one of the
strongest names globally and just last January 2020 they have finally expanded in the Middle
East and North Africa region bringing exclusive ad placements and premium untapped inventory
on Huawei Ads, one of the fastest growing platforms in the world with over 700 million users
worldwide. Connect Ads is always enhancing its portfolio and this partnership with Huawei Ads
is a vivid example of collaboration towards a common vision of brining winning ecosystems to
cater to dynamic market needs of this part of the world.” said Mohamed El-Mehairy, CEO of
Connect Ads.
HUAWEI Ads enables customers to benefit from advertising through a fully-connected world in
all verticals – allowing for a diverse range of premium traffic – within Huawei’s very own app
ecosystem, as well as through Huawei’s partnerships with top global apps. Through HUAWEI
Ads, clients and brands receive high-quality content and user data for precise targeting.
“Our partnership with Connect Ads represents a significant milestone in the HUAWEI Ads
journey, which will play a strategic role in driving creative campaigns and reaching new
audiences. We are excited to partner with an established innovator as we share a common
vision of harnessing programmatic technology to increase visibility for brands, and we look
forward to creating and delivering remarkable opportunities for Connect Ads and its clients”,
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commented Adam Xiao, the Managing Director of Huawei Mobile Services in the Middle East
and Africa, Huawei Consumer Business Group.
As a leading global provider of ICT infrastructure and smart devices, Huawei built HMS Core – a
collection of open capabilities of Huawei Mobile Services, helping developers build high-quality
apps efficiently. With presence in over 170+ countries and regions, 96,000 R&D employees
globally, and 700 million users, HUAWEI Ads is committed to bringing digital to every person,
home, and organization to create a fully connected, intelligent world.
