Chery auto advocates a green and healthy lifestyle through Sponsoring the Jeddah Half Marathon
Recently, the Jeddah Half Marathon organized by the Saudi National Sports Federation (SFA) was successfully concluded. Chery, as the official automotive sponsor conveyed its green and fashion brand concept, and advocated the general public to actively develop green and healthy living habits.
According to the SFA, the purpose of holding the Jeddah Half Marathon is to promote an active lifestyle and foster a competitive spirit among the population. The marathon designed three tracks, 21.1 km, 10 km and 4 km, to fulfill demands of different kinds of people, from beginners to professionals, and from children to adults.
The event also won wide participation from the Saudi population, and the participants showed a positive attitude and tenacious sportsmanship, and in the end, 24 winners received a total prize of about 1 million riyals. At the same time, SFA also opened the “Marathon Village” to the public to nurture a love of marathon and national sports by providing food, drink and entertainment.
As the only official car sponsor of this year’s event, Chery’s star models TIGGO 8 PRO and TIGGO 7 PRO, which have attracted much attention in the Saudi market, also escorted the event as work vehicles. Among them, TIGGO 8 PRO is a large 7-seat luxury business medium-sized S UV for urban nouveau riche who have a successful career and pay attention to the quality of life; TIGGO 7 PRO is an urban light luxury SUV with both technology configuration and fashion appearance for the urban elite.
Chery is the first Chinese automobile brand to set foot in overseas markets, and has ranked first in China’s passenger car exports for 19 consecutive years, and it is also the first Chinese automobile enterprise to exceed the 200,000 mark in annual export volume. Especially in the first 1 months of this year, under the influence of many unfavorable factors such as the epidemic, Chery even exceeded 400,000 units to show its strong strength in contrarian growth. Up to now, Chery’s global sales have exceeded 11million, and its products cover more than 80 countries and regions around the world.
Gaining recognition in the global market is the embodiment of Chery’s deep cultivation of technology and quality, and it is also the result of Chery’s brand connotation being recognized by users. For a long time, Chery has been actively integrating into the local market and constantly shaping its brand connotation of technology, fashion, green and public welfare. The sponsorship of the Jeddah Half Marathon is Chery and SFA to popularize and advocate the concept of green travel and healthy lifestyle to the general public.
Saudi Arabia is a very important strategic market for Chery, and Chery attaches particular importance to its brand building in Saudi Arabia and the entire Middle East. Prior to this, Chery actively called for the inheritance of falcon culture to protect the falcon and the ecological environment by appearing at the International Falconry Festival; In Qatar, Chery has just successfully sponsored a charity cycling event to raise donations for Palestinian people in need. As with sponsoring this half-marathon, Chery is committed to demonstrating its positive and green brand image to local users.
In the future, Chery will continue to actively convey the concept of green and healthy life around the social events that the people are concerned about. Chery will also continue to build a more environmentally and energy-friendly development system and continue to contribute to the “Saudi Vision 2030”.
