Bigo Live Launches In-App Initiatives to Bring Communities Together During Ramadan

Dubai-UAE: 19 April 2022 – Ramadan is a season for sharing joy and spreading positivity. Keeping with this spirit, Bigo Live – one of the leading social livestreaming platforms across the MENA region – has launched a series of live events to inspire and encourage people to embrace the spirit of Ramadan. Users can join Lebanese Singer Zaki Chreif, fashion blogger Zeinab Sbeity, traveler Mohammad Ibrahim and more influencers to explore new ways to celebrate this season whilst building new communities that can last a lifetime.
Bigo Live seeks to showcase the spirit of Ramadan through live in-app initiatives and events. During this month users can: explore the culinary genius of regional broadcasters through cooking competitions; enhance their knowledge about the season through weekly quizzes and experience art and culture through musical performance after sunset.
“Inspiration, support, generosity, kindness and community are key traits demonstrated by Bigo Live broadcasters and users on a daily basis but is amplified even further during the month of Ramadan,” said a spokesperson from Bigo Live. “We are constantly communicating with our community of users and looking for ways to help people build stronger connections on a spiritual level. We believe that the in-app initiatives and events that we have launched during the holy month of Ramadan will not only evolve further to establish communities both online and in-person, but also keep the spirit of Ramadan strong.”
BIGO’s Table
During Iftar time, people replenish energy and enjoy the spirit of togetherness which is why they make every effort to prepare an exceptional meal for their families and their guests. Sharing meal recipes for Iftar and Suhoor is quite a popular tradition during Ramadan and the first initiative of Bigo Live during this season are live cooking competitions. Bigo Live broadcasters are now competing against each other in a highly competitive environment with fabulous incentives being awarded to the winners. These competitions were not only designed for sharing recipes but to showcase a diverse range of culinary skills where viewers can learn and even enhance their own capabilities in the kitchen.
Quiz Competition
In addition to raising awareness about traditions during the season and to encourage people to do good deeds, daily quizzes take place on Bigo Live’s Instagram page: @bigolivearabia. People who answer the questions in the comments will enter the weekly raffle for amazing prizes! Furthermore, users can form teams to participate in the live contest in the app and compete to win the championship.
Music to Inspire the Ramadan Spirit
Music is what unites people and brings them together. Once a week, Bigo Live will host a live concert after sunset to showcase music that spreads love, kindness and generosity. Music influencers from the MENA region will join as guests and participants will compete in the multi-guest live room where they can demonstrate their own musical talent. The weekly music star will be chosen by the audience by voting.All the in-app initiatives and events on Bigo Live have already started and will continue to the end of Ramadan.