Aquafina raises the awareness of recycling efforts in Saudi Arabia at Formula E 2022 Diriyah

RIYADH, Saudi Arabia: gulftech – Aquafina, PepsiCo’s brand of purified bottled water and the proud hydration partner of the ABB FIA Formula E Championship in Diriyah, Saudi Arabia, made this season the largest edition of Formula E to be free of plastic waste. The event -which was organized on 28-29 January 2022- delivered high-intensity electric car racing, and a turbo-charged drive to recycle plastic used at the event in partnership with Naqaa Solutions.
Thousands of attendees enjoyed Saudi Arabia’s Formula E race; as the official hydration partner, Aquafina provided hydration solutions at the event and installed several recycling stations to educate and encourage visitors to recycle. While Aquafina’s sustainable partner, Naqaa Solutions managed the sorting, recovery and recycling of collected material.
Elie Fayad, President of Al-Jomaih Bottling Consumer Division stated, “We have been the hydration partner of Formula-E over the past few years and remain committed to supporting the evolving sporting and entertainment scene in the Kingdom. Supporting plastic waste free events is key for us across all of our key activities in Saudi Arabia. We are here because we believe in Saudi Arabia. Not only as a business destination, but in its people and future potential, as it undergoes rapid economic & social change as part of Vision 2030. In ABP, we consider our self as part of Vision 2030, to safeguard the environment by increasing the efficiency of waste management and establishing comprehensive recycling projects”.
“Formula E 2022 Diriyah is all about our impact on the environment, making it an excellent opportunity for PepsiCo, through ifs Aquafina brand, to showcase our commitment to build a circular economy in the Kingdom. We remain committed with our partners to support the Kingdom’s Vision 2030 and the recently announced Saudi Green Initiative,” said Karim Khedr, Vice President and GM Beverages for Saudi Arabia from PepsiCo. He added: “At PepsiCo, we believe that there is an opportunity to change how the world produces, distributes, consumes, and disposes of foods and beverages in order to tackle the shared challenges we face. Creating a world where plastics need never become waste requires a shift from a linear to a circular economy approach. Our approach is based on three interconnected strategies: reducing the amount of plastic used, recycling more plastic to support a circular economy, and reinventing plastic packaging.”
As part of PepsiCo’s pep+ (Pepsico Positive) end to end transformation strategy, the company is also committed to designing 100% of packaging to be recyclable, compostable or biodegradable; increasing recycled content in its plastics packaging to 25%; and investing so that recycling rates are increased in key markets all by 2025.
PepsiCo has led the way in pioneering sound environmental practices through its Aquafina brand and continues to improve its rigorous 7-step purification process as well as its approach in the design and construction of bottles and packaging.