Chery at the 2023 Geneva International Motor Show: The Launch of a New Power Unit and Charity Fund
25 Chery International, a prominent Chinese automotive player in Saudi Arabia and whose exclusive distributor in the Kingdom is Sanabel Modern Motors, a Mohamed Yousuf Naghi subsidiary, participated at the 2023 Geneva International Motor Show (GIMS), held in Doha, Qatar, from October 5th to October 14th, 2023.
The Geneva International Motor Show (GIMS) is one of only five major auto shows in the world and is widely recognized as a leading global platform for automakers to unveil new technologies, showcase innovative models, and reveal future strategies.
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Representing China as an independent automotive brand, Chery’s participation at the Geneva International Motor Show, accompanied by the launch of its new power unit, signifies another milestone in the company’s ongoing technological advancements and product development and showcases their quest towards achieving technological prowess and constant innovation in the automotive sector, as is seen by the automaker’s rising popularity in Saudi Arabia.
Guided by 26 years of experience, Chery has firmly established itself as a leader in the hybrid and all-electric vehicle domains. GIMS 2023 saw Chery unveiling its new plug-in hybrid electric vehicle (PHEV) lineup and embracing the motto of “innovating to drive the future”.
Chery’s power unit, named “Power 4.0 Global Architecture,” brings together a number of energy types, from internal combustion engines (ICE) and plug-in hybrid electric vehicles (PHEV) to battery electric vehicles (BEV). This visionary power unit architecture is set to enhance Chery’s new vehicles with a variety of advantages, including strong performance, better efficiency, enhanced environmental friendliness, and smart, intelligent features. It is poised to redefine the automotive industry’s consumers’ expectations of electric hybrid products.
Chery saw itself moving up in the 2023 Chinese Global Brand Builders Top 50 list, where it ranks first as a Chinese global brand builder in the automotive sector and 14th overall across all sectors.
Chery’s brand reach has experienced dizzying heights of growth through a diligent pursuit of a global strategy that is underlined by technology-driven development, the goal of which is to establish an automotive brand with international stature and influence. This journey has seen Chery become the first Chinese passenger car company to export complete vehicles, CKD parts, engines, and equipment to the global market, including Saudi Arabia, which is a key market for achieving global success.
Chery’s remarkable feats extend beyond just innovation and achievements; in addition to everything, Chery launched a dedicated charity fund on the same day. This shows Chery’s commitment to its vision and its corporate social responsibility for a better and more sustainable future by not only improving existing automobile technology but also launching a charity to fund further sustainable projects and initiatives.
Through a steadfast commitment to well-thought-out product strategy, localized initiatives, and human resource development, Chery remains dedicated to cultivating its markets and continuing to deepen its global footprint.
