gulftech: 347 shortlists were initially announced from the globe including 58 from the Middle East region which converted into 222 awards, of which 36 trophies were awarded to the Middle East region.
Horizon FCB Dubai converted all of its 8 entries into trophies, including Gold in Digital Craft ‘Innovative Techniques’, in Digital Craft ‘Outstanding Digital Illustrations’, in Creative E-Commerce, in ‘The Future’; Silver in ‘The Wish We’d Thought of that Award’, in the ‘Media Magic Award’; Bronze in ‘Direct’ and the ‘OMG’ Award; making Horizon FCB Dubai the most awarded Middle East agency at Cresta. All wins were achieved thanks to and in cooperation with Children of Female Prisoners Association.
About this win Reham Mufleh, General Manager of Horizon FCB Dubai said: “We’re truly humbled by this huge achievement and prestigious recognition. It’s refreshing to see Creativity being celebrated by our peers in the industry regardless of who or where it came from. It is the heart and soul of what we do after all”.
Mazen Jawad, CEO of Horizon Holdings added: “creativity has to work as an economic multiplier for all our clients and we believe that creativity can even unlock the most unnoticed and unspoken human injustices, in this case bringing awareness, a platform and freedom to all those ‘ghareemat’ women whether in Egypt or in any other country.”
Cresta is the Creative Standards organization and has been showcasing and benchmarking exceptional creativity since 1993. The online festival attracts work from over 70 countries and from many of the global industry’s most respected creative companies. Entries cover a wide range of skills, from the very latest digital and technology based creative communications to more traditional areas in advertising & design.
