the United Arab Emirates celebrates its 54th National Day (Union Day), marking the historic unification of the seven emirates in 1971 and the beginning of a transformative journey toward building a modern, future-driven nation. This year’s theme, “United,” highlights the enduring strength of national cohesion and the collective spirit that continues to drive the UAE’s progress
Across the Emirates, cities come alive with cultural performances, community events, and heritage exhibitions. Streets, public spaces, and government buildings are illuminated with lights and flags, creating a vibrant atmosphere where tradition meets modernity as citizens and residents unite in celebrating national identity
UAE Media: The Nation’s Memory and Global Voice
Since the founding of the Union, UAE media has played a central role in documenting national milestones and communicating the country’s achievements to local and global audiences. With the rise of the digital age, the media sector evolved rapidly, adopting interactive platforms that empower youth and enable dynamic, participatory storytelling
Today, the UAE’s media ecosystem integrates print, television, radio, and digital platforms, reflecting societal aspirations while projecting the nation’s image worldwide through multilingual and innovative communication tools
From Print Origins to Digital Leadership
The development of UAE media is marked by significant milestones. The launch of Al-Ittihad newspaper in 1969 laid the foundation for national journalism, followed by Sharjah’s Voice of the Coast radio in 1964. In 1971, Dubai TV became the first broadcaster to transmit the Union to households across the region, with Sharjah TV joining in 1989 to bolster the audiovisual landscape
The UAE’s early embrace of digital transformation was evident in Al-Ittihad’s digital edition in 1996, ushering in a new era of online journalism. Today, digital platforms are among the primary sources of news and content for audiences, particularly youth
By 2025, UAE media increasingly leverages short-form video, AI-powered content, and data journalism across platforms such as TikTok, Instagram, and YouTube, delivering professional, multilingual storytelling aligned with national priorities
A Digital Celebration That Unites
This year’s National Day embodies the seamless fusion of technology and tradition. Whether inside the UAE or abroad, people can participate virtually through augmented reality, virtual reality, and metaverse activations that deepen their connection to the nation
Digital platforms overflow with creative content capturing the spirit of the occasion. Photos and videos spotlight the festivities and amplify patriotic messages under unified hashtags such as #SpiritOfTheUnion and #UAE54, while Emirati influencers and content creators share compelling narratives that highlight the country’s achievements
A Media Sector Aligned With National Ambitions
In 2025, the UAE’s media sector continues its rapid expansion, driven by digital transformation and strong government support. Total industry revenues are projected to reach AED 56.5 billion, with digital media leading at AED 42.5 billion, underscoring the growing dominance of new media platforms.
During the first half of the year, the UAE Media Council issued more than 2,500 licenses and permits, while national programs such as Media Professionals help equip Emirati talent with skills tailored to an evolving digital landscape.
The UAE also hosted major industry gatherings, including the Arab Media Summit 2025, bringing together thousands of leaders and innovators to explore global trends and exchange expertise
Global Reach and Strategic Influence
UAE media has played a vital role in enhancing the country’s global profile by showcasing achievements in investment, tourism, culture, innovation, and the creative economy. In 2025 alone, the UAE recorded significant economic milestones, including AED 2.3 trillion in foreign trade, AED 660 billion in non-oil GDP, and over 200,000 new companies established
Extensive coverage of these developments reinforced the UAE’s position as a global hub for innovation, investment, and opportunity
Collaborative Media Strategy
On the occasion of the 54th National Day, Abdullah Inayat, Co-Founder and CEO of W7Worldwide Strategic Communications Agency, congratulated the UAE leadership and people, emphasizing the deep-rooted relationship between the UAE and Saudi Arabia
He highlighted the strategic importance of media partnerships in advancing shared development goals, stating: “We believe in building sustainable partnerships that enhance national narratives and strengthen strategic communication. We look forward to expanding our collaboration with Emirati institutions to achieve even greater success
Growing UAE–Saudi Cooperation
The UAE and Saudi Arabia maintain robust ties across economic, developmental, and media sectors. Saudi exports to the UAE span machinery, transport equipment, chemicals, metals, and precious stones, while Saudi investments have expanded significantly in advanced technology, renewable energy, digital infrastructure, and innovative startups, alongside joint sustainability initiatives
Media cooperation between the two nations is also deepening through coordinated campaigns, content partnerships, and knowledge exchange. These joint efforts strengthen regional communication strategies and reinforce a unified Gulf narrative on global platforms
A Legacy of Pride and Ambition
The UAE’s 54th National Day reflects a nation proud of its heritage and confident in its future. Guided by visionary leadership and a united people, the country continues its forward march
With advanced technologies and impactful storytelling, national media remains a strategic pillar, documenting achievements, shaping global perceptions, and cementing the UAE’s position as a modern nation that harmonizes authenticity with ambition
