Chery Tops J.D. Power 2023 China Initial Quality Study, Reinforces Market Dominance in Saudi Arabia
Riyadh, Saudi Arabia: Follow Gulf Tech
Chery has achieved a remarkable feat by securing the top position in the J.D. Power 2023 China Initial Quality Study (IQS) among domestic brands. This accolade showcases Chery’s commitment to superior
product quality, reinforcing its status as a leading automotive brand
In this year’s study, Chery outperformed its competitors, climbing one spot in 2022. The Chery Arrizo 5 and Chery Tiggo 5X particularly excelled, winning first place in their respective compact sedan and compact SUV market segments.
The Initial Quality Study (IQS), a global benchmark by J.D. Power, assesses the quality problems encountered by vehicle owners within the first 2 to 6 months of ownership, covering 230 models across 48 brands.
Chery’s consistency in quality has been repeatedly acknowledged in various J.D. Power awards. In the 2023 Automotive Performance, Execution and Layout Study (APEAL), the Tiggo 7 and Tiggo 8 series claimed the top positions in their segments.
The Chery Arrizo 5 PLUS and Chery Tiggo 3X have also
received high honors in past studies, solidifying Chery’s reputation for quality in the automotive
industry Adhering to the principle of “creating excellent products with craftsmanship,” Chery treats quality as the lifeblood of its business.
The company employs a comprehensive “V”-shaped forward development process and a “5+1” quality management system, unique to Chery. Additionally, its full-life cycle quality management model and rigorous testing standards ensure every product meets global standards, a key
factor in its appeal to Saudi consumers.
In the Kingdom, Chery’s presence, through Sanabel Modern Motors, a Mohamed Yousuf Naghi ,
resonates strongly with local consumer preferences. The brand’s success in the Kingdom is a testament to its global quality standards and appeal. In the competitive Saudi automobile market, Chery continues to offer high-quality and reliable automotive products.
